Many people want to have a clean home and not have to worry about doing it themselves. But, they are stuck under the assumption that house cleaning services are only for the rich and famous because they must be so expensive. Not true! There are many house cleaning services that are extremely affordable. In fact, once people realize just how affordable, they often wonder why it took them so long to hire a cleaning service in the first place. The best way to get people to see what you have to offer is to learn about marketing cleaning services to show them how affordable they are. Here are some tips to get you started:
Offer Incentives When Marketing Cleaning Services
People love a good deal, especially one they can’t resist. Offer incentives for first-time customers. This can be a percentage off their cleaning package or something along those lines. The idea is to entice them to use your services while showing them how affordable they are. The incentive should be used as bait just to get new clients. Once they’re in, they’ll see how affordable you are and stick with you.
Take Advantage of Free Marketing
Social media sites like Facebook are a great way to get the word out about your business. When many people are marketing cleaning services, they turn to sites like Facebook because they’re free. You can choose to put up posts about your company and market it that way or you can take advantage of inexpensive Facebook ads. Some companies start with free posts first and see how they work. The great part about this is that friends and family can share them with so many people. You could reach many more people than you first envisioned.
Connect with Customers by Showing Them a Unique Value
If people feel as though they can connect with you in some way, they’re more likely to choose you over the competition. Show them value in your service by telling them what you can do that other companies can’t. You can hone in on the affordability factor as well. The key here is to find something that would make people want to use your cleaning service rather than the competition.
Let Previous Customers Share Their Experiences
If you have several customers who are highly satisfied with your services, have them tell their friends and family. You may even offer them an incentive if they bring in new clients who use your services more than once. When people hear from trusted family and friends about how good your business is and how affordable, they’ll be more likely to use you rather than a stranger. Plus, the customer who is referring you also gets rewarded. So, it’s a win-win all- around.
Create a Promotional Video
Many people love to watch videos on their mobile devices. If you can create a promotional video for your website or distribute over an email list, this could be an effective way of marketing cleaning services that you offer. This will not only get your message across creatively and concisely but will also let people “meet” you. When they can place a face with a name, it makes them feel like they know you. Don’t forget, you’re going to be cleaning the inside of their homes, most likely when they’re not around. They want someone they can trust when they’re not there. Anything you can do to build that trust is beneficial.
Know Your Audience
Who are you trying to attract as clients? Knowing your target audience will help when marketing cleaning services. If you’re trying to cater to professionals who may not have time to clean their homes, you can sell them on certain benefits of your services. If you’re catering to senior citizens who may not be able to clean their homes anymore themselves, you can show them how affordable and easy it is to hire a cleaning service.
Knowing who you want as clients is beneficial in the marketing department. You don’t want to try to sell your services to people who may not need them. You wouldn’t exactly sell cleaning services to college students, but you will sell them to busy families who don’t want to spend their free time cleaning their homes.
Sell the Benefits
Show people the benefits of your cleaning services. Besides selling the actual services, let people know how they will benefit from what you have to offer. They’ll have extra free time to spend with family or do whatever they want. They’ll have a clean home without the hassle. They’ll have their home cleaned by a professional. When people are getting paid to clean your home, they won’t be rushed and they’ll want to do a good job. When you have to clean your home yourself, you may be pressed for time and may not be able to get down into the nitty- gritty of cleaning.
Marketing Cleaning Services with Debbie Sardone!
No one knows more about marketing cleaning services than Debbie Sardone, The Maid Coach. Whether you’re starting a new maid business or are looking for ways to marketing your current one, Debbie can help. She has numerous programs for business owners to show them their potential.
