How to fall in love with your business again

Happy Valentine’s Day! I’ve been thinking about how business is like a marriage; it’s a lifelong commitment that some people love and some people hate and feel trapped in. There are some dynamics of loving your business that it’s good to be reminded of that I’d like to cover today.

So how do you fall in love with your business all over again?

  1. Know that it’s a lifelong commitment that you have to work at.
  2. Accept being uncomfortable.
  3. Always keep learning more, either through books or with a mentor.
  4. Stop comparing your business to others.
  5. Celebrate your victories, both large and small.

Lifelong commitment

In most cases, owning your business is a very long commitment, unless you call it quits and pull the plug. You have to remember that it’s a marathon not a sprint, and most people are not going to have instant success.

If you always have one eye on the exit, it is probably not going to work out. This applies to both your business AND your marriage. When the going gets rough, if you have divorce in the back of your mind, you’re probably going to back out, and the same applies to your business. If it’s always an option to quit your business, you probably will. Now, some people are just flat out burned out, with no passion or heart left, and they should throw in the towel. If they’re living in agony and not taking active steps to improve their business, they should walk away. But if you still have the heart to make your business work, you should double down on your commitment to your company.

Just like in a marriage, you have to figure out how to move past issues and make things better. Perfect situations don’t exist in real life. Nothing is ever perfect. But you’ll find a solution if it’s not an option for you to quit. So be fully committed to making your business work. Stop being stuck in limbo where you’re frustrated and can’t make progress but aren’t taking active steps.

Accept being uncomfortable

When we first start our businesses, we’re so excited and everyone tells us “Attagirl!” and how brave we are to start our own company. But after that initial adrenaline wears off, the day-to-day challenges start to wear us down and we start to get afraid. You begin to hate your business when you’re not winning every day after you take it to the next level and hire people to help you and clients are calling to complain instead of praise you. Your mindset shifts and you feel like a failure, and it’s hard to be in love with something you’re failing at.

You need to learn to accept being uncomfortable. If you’re getting comfortable, chances are that a crisis is looming around the corner. It’s nice and easy to coast along, but that’s a dangerous place to be. Accept being uncomfortable. Go ahead and interview people continually so you’re ready when people unexpectedly quit. Spend that extra money on marketing. If you’re comfortable, you’re probably going nowhere.

There’s generally a breakdown before a breakthrough. For example, let’s say you’ve done a bunch of marketing to get more customers in the door, and maybe one of your employees quits right when the new work is streaming in. Maybe you upset a few customers or employees with a new policy or you have to work long hours while tweaking something in the business; these are the uncomfortable things that you will have to do to break through to the next level. Then you’ll work out the kinks and work towards the next level, always moving forward. Eventually you notice that it gets incrementally better. But if you’re not feeling uncomfortable, you’re not pushing your business.

Always keep learning more, either through books or with a mentor.

You should always be learning. Get a mentor, get training, read books. You cannot be stagnant. You can’t keep doing the same things year in and year out and expect a different outcome. You must continually be investing in your own development.

Several people attend my conferences or field trips again and again. When I ask them about it, they say that they learn something new each time. They were in a different place in their business and took something new away because of that change in perspective.

I am always reading, and I even have a coach. For those years that I didn’t have a coach, shame on me. I missed out on some opportunities by not maximizing my own skills. If we’re not continually learning, we’re not motivated or held accountable or solving problems correctly. You can’t guess your way to the right solution. It’s about inspiration, accountability, and a kick in the pants when you’re having a pity party and just need to take action. Most of us cannot take action by ourselves. We need an accountability partner.

Stop comparing your business to others.

Please stop comparing your business with other businesses. This comparison will undermine your motivation and you’re never going to measure up. I only compare myself to the level of success I want to achieve. If i compared myself to other people I’d be miserable because there’s always someone doing something better than me, publishing a book or running a bigger business. Measure yourself against your goal for what you want to be. You can compare your business to your goals but not to any other businesses. This will keep you from always being disappointed in your results. And don’t worry about what people say about their business because there’s a good chance that they’re exaggerating. Just worry about you.

Celebrate your victories, both large and small.

Take time to celebrate your large and small victories. Too many people only celebrate the big victories but we all need little celebrations to keep us inspired. Take time to appreciate where you are, to celebrate the milestone that you’ve reached instead of always looking toward the next goal.

Treat yourself to something so that you remain motivated and feel like you’re making progress. This is what you work hard for—to buy the things you want and live how you want. If you’re always stretching toward a new goal without stopping to enjoy your achievements, you will just frustrate yourself.

Stop and celebrate your victories. You can’t enjoy your business if all you do is grind it out. Maybe you could give yourself a small raise or go buy something for yourself. You’re not in business just to get to the next level, you’re in business to live how you want. Getting to the next level is simply to fund the things that you want in your life.

I hope these tips will help you to fall in love with your business all over again and to stay in love with your business. Again, happy Valentine’s Day!

Was this helpful? Please let me know in the comments.

 

This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

How to sell more services at Valentine’s Day

Valentine’s Day is next week, and this is a great time to sell gift cards for your maid service. People are looking to buy gifts for people they love; it’s not just spouses searching for presents but also mother-in-laws looking for items for their daughter-in-laws. And you can use this opportunity to sell gift cards for your services.

But don’t just print up an ugly certificate or email your customers with their gift card. Turn this into a tangible gift package that anyone would be thrilled to receive. Bump up the value of the gift basket by including chocolates, candles, a CD, maybe champagne and toasting glasses, then put it all into a gorgeous basket wrapped with a bow.

This is a marketing tip that most cleaning businesses ignore. By turning your cleaning service into a gift, you’ll sell more of them. You need to switch your mindset from selling a “cleaning” versus selling a “gift” because you’re marketing this to people who are not buying it for themselves but for someone else.

You don’t have to break the bank doing this, either. You can get some cute wine glasses at the dollar store and a discount CD with romantic music, along with some chocolate that you might buy in bulk to keep costs down. Then stick your gift card or certificate in the basket and wrap it up with a pretty bow and you can sell that gift basket for more than what your maid service gift card is worth.

The essential thing to keep in mind is that you’re selling a present, not a cleaning, so you need it to look and feel like a gift. There’s nothing elegant or romantic about a spouse printing out an email and handing it over on February 14th. But this gift basket has a big WOW factor if you add a couple of nice touches to it.

You can tell your clients that if they’re looking for an amazing gift this Valentine’s Day they shouldn’t just buy another piece of jewelry or something that will be worn and then maybe not appreciated all year long. The gift of maid service is appreciated all year long. So be sure to talk it up in your emails throughout the year; you can sell them for birthdays and Christmas, too.

This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Training your staff to clean efficiently

Training is one the most important things we do, so let’s talk about training. You need to on-board staff quickly and be able to replace them quickly if they don’t work out. You need a training program that doesn’t take a month to train your staff. I talk to a lot of owners who take 3 or 4 weeks to train their new staff. But when you have a solid, proven, systematized training program (not just a book or DVD), you can get your training done in 1 week. Join me for the Speed Cleaning for the Pros conference in Dallas on January 26 and 27 and walk away with a rock-solid training program that will save you money over the long run.

What I take you through in this conference is not to clean fast—it’s not about hurrying or racing. Speed is about efficiency. When you’re using the speed cleaning method, your staff will learn how to achieve efficiency through a system of cleaning & a series of very specific and intentional series of steps. You don’t achieve speed through hurrying.

The benefits of having a fully implemented training program is that it works even when you (the owner) are not training or when your best trainer is out sick or quits. You need a program that is systematic and easy to launch.

So how does the conference work?

I teach you my step-by-step formula on Friday, January 26. I recommend that the owner or high level office manager come on Friday, and you can bring other staff on Saturday. I give you a strategic overview of the right way to train employees. Most people don’t have it all right— they may have a few good elements but not enough to transform your results and your whole program.

I teach you the difference between speed and quality. Your staff works quicker because they’re more efficient, not because they’re hurrying. It’s all about having a system that is the most efficient way to clean.

I help you define your service profiles. Handling a maintenance clean with speed cleaning methods can reduce the time it takes between 30 minutes to an hour. We talk about improving productivity and reducing labor costs. You’ll make back more money than it costs you to come to this event within the first couple of months of returning home and implementing the program.

We’ll also talk about reducing complaints so that you maintain a high rating online. The quality and consistency of your service will increase, which means complaints will decrease. We’ll discuss how to improve your online reviews, all while achieving efficiency and speed.

Another area I’ll cover is how to structure your incentive pay. Maybe currently you have trainers come up to you and tell you that they don’t want to train new employees. We’ll discuss how to structure your incentives so that people will come to you and ask to be trainers because you make it so enticing.

Customers will notice inconsistencies in your cleaning if your staff all have various methods of cleaning. With proper training, you create consistency and keep clients happy. This way if your star cleaner is out sick or quits on you, your client will not notice because their replacement will be just as good.

Bottom line: You’ve got to train your trainer. Join me at the Speed Cleaning for the Pros conference so that you can nail down your training program.

Can’t make that date? Get the tools and information on DVD or buy the DVDs from the original Speed Cleaning For The Pros Conference nine years ago.

Another option for your business is to sign up for my Cleaning Business Fundamentals Course. This 16 week course gives you the best information about training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Invest in yourself and make this year count

2018 is going to be a blockbuster year for business. Consumer confidence continues to climb and the stock market is shooting up. Are you ready to invest in what it takes to take advantage of this? You need to plan on adding staff for the year and increasing your marketing because you’re going to benefit from the business growth and consumer confidence. Don’t just wake up in panic mode in the middle of spring when business is picking up like crazy.

There will be a little bit of a lull in January because people spend a lot during the holidays. Use this time wisely and invest in yourself and your business. You will need to onboard more staff because business is going to boom once you increase your marketing. Then you need to get them trained so they can start working efficiently.

The best thing you can do for your business is to join us on January 26 and 27 in Dallas for the Speed Cleaning for the Pros conference. It’s held on a Friday and Saturday, which are quieter days for your business. Are you worried about the cost? Think about how many thousands of dollars you are wasting on payroll costs because of the poor productivity of your staff. In addition to a two-day intensive learning experience, you’ll walk away with an updated Speed Cleaning DVD that you can take back for the rest of your team to view and a copy of the Speed Cleaning for the Pros book, which is the best employee training manual, hands down. It gives you the concepts of being a professional cleaner, along with the 13 rules of speed cleaning.

This might be the only speed cleaning conference in 2018 – I’m not entirely sure that I’m doing a session in the summer. So don’t miss out!

Can’t make that date? Get the tools and information on DVD or buy the DVDs from the original Speed Cleaning For The Pros Conference nine years ago.

Another option for your business is to sign up for my Cleaning Business Fundamentals Course. This 16 week course gives you the best information about training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

12 Tips of Christmas – part 2

We covered the first six cleaning business tips of Christmas last week, and today I’ll go through the last six. You can join my email list so you don’t miss a single tip!

Tip 7: Barter Is A Guaranteed Sale

Do you barter for services or products that you need as a business owner? When you trade your services for someone else’s, you save yourself a small fortune. Think of all the things that you could be bartering for. Maid service is something everybody wants, so you’ll never have trouble finding people who will want to barter with you. Check out my bartering suggestions in this quick video.

 

Tip 8: Training Your Residential Cleaning Staff

Training is one of the most important things you can do in your business. I am amazed at how many business owners struggle with training— there so many business owners that literally don’t have a training program, but have a few seasoned employees that they ask to show the new person how to clean. In this video I cover 10 tips that will help you implement a highly effective training program.

 

 

Tip 9: Marketing Success And Brand Recognition

Print is not dead! Once you get your business to a certain size, you need to expand your marketing to go beyond social media. You need to make some door hangers, postcards, magazine ads, and direct mail campaigns. This is an absolute must if you want to grow your revenue to a million dollars. In this video I cover my suggestions for how to get the most out of your print marketing.

 

Tip 10: Cause Marketing Will Help You Grow Your Cleaning Business

Every cleaning business should give back to its local community, and this is a great way to generate more marketing for your company. Cleaning For A Reason is a nonprofit that I started to give away free house cleaning to women who are battling cancer. You service women in your own local community, and your neighborhood press loves to cover a feel-good story like this. Check out this video for tips on using Cause Marketing to your advantage.

 

Tip 11: How Important Is It To Accept Credit Cards?

I get asked this question all the time: Is it really important that I accept credit cards? My answer? Absolutely. If you plan to grow your cleaning business you need to accept credit cards as a convenience for your customers. Find out my thoughts on credit card fees and how to start accepting credit cards in this video.


Tip 12: When Should You Hire A Full-Time Inspections Manager?

Another question I get asked a lot is whether people should hire an inspections manager, a full-time quality assurance manager.  Hiring this person is an expensive step. Check out this video on my thoughts about hiring a full-time quality assurance manager who inspects the work of your cleaning teams to make sure they continue to provide high quality service.

 

Thank you for listening to the 12 Cleaning Business Tips of Christmas! I hope you have a fabulous holiday and enjoy time with friends and family.

12 Tips of Christmas – part 1

Christmas is the one of the busiest times of year for cleaning business owners and in the spirit of the season I wanted to share some tips with you. I give you… the 12 Cleaning Business Tips of Christmas! I promise that there is no Partridge in a Pear Tree here, just solid business advice parcelled out in bite-sized video bits. These are the first 6 tips. Check back in a few days for the next batch, or join my email list so you don’t miss a single tip!

Tip 1: How to handle cash tips that employees get at Christmas

How should you handle tipping when one of your staff has a trainee with them during the week when the holiday tip comes in? What if one of your regular technicians is out sick? Should their replacement get the holiday bonus? Check out this video for my thoughts on this tricky subject. (Hint: having a written policy in place will help a lot when situations come up).


Tip 2: How To Sell More Maid Service Gift Cards During The Holidays

Cleaning businesses are notorious for not selling a lot of gift cards during the holidays. In this video I give you a few tips that will help you sell thousands of dollars worth of gift cards. I also have more in-depth training on how to sell maid service gift cards. I know that my methods work, because I sold $12,000 worth of maid service gift cards in a few months just by following these principles!


Tip 3: How To Avoid Being Short-handed During The Holidays

This time of year can be frustrating for cleaning business owners. It’s really “feast or famine” in our industry— one day you have too many customers and not enough workers and then the next day you have too many workers and not enough customers! If you’re like me, you’ve beefed up your marketing during the holidays because more people are looking for cleaning services and I want them to find my company not my competitors. That means work is coming in fast and furious and you want to be sure you have a fully-staffed team to take care of your clients. Check out this video where I give you tips on how to avoid being short-handed, especially during the busy holiday season.


Tip 4: Does Networking Work For Cleaning Businesses?

People ask me this all the time— does networking work? Should you join your local Chamber of Commerce or should I be a part of a local group of small business owners? The quick answer is “Absolutely!” Check out the video to see exactly how to get the most out of networking for your cleaning business in your community.


Tip 5: The Best Time To Raise Your Cleaning Business Prices

In this video, I discuss how to raise your rates at this time of year. That’s right, the last quarter of the year (October, November, December) is actually the best time of year to raise your rates. Click through to see why that is, and what you can do to increase your prices to take advantage of the holiday spike.

Tip 6: Conducting In Home Estimates More Effectively

Not everybody does in-home estimates these days, but I’m a firm believer. I want to turn every initial cleaning into a recurring customer, and there is a greater opportunity to raise your conversion rate from the initial cleaning to a recurring booking if you have taken the time to invest in the relationship with that customer. Listen to this video for other reasons why I like to do an in-home estimate and how to do them more effectively and efficiently.

 

How to get things done

When you’re an entrepreneur, you’ve got a million things that you need to deal with. So how do you make the most of your day? It’s all about time management and prioritization. And remember —“Done is better than perfect.” Let go of your tendency to achieve perfection so that you get more done.

Most of us are busier than we should be. So how do you get more of the important things done in your day? You have to focus on the most important task on your to-do list and do it. Successful people don’t do everything… they just do the most important things. People ask me how I’m able to do it all and the secret is that I don’t. I just do the highest priority things.

Make a list every day of the important things you need to do. For most of us, our lists are ridiculously long. Successful people do the right things. Make your list, then circle three things on the list that you absolutely must do today. Maybe that is to place a help wanted ad to fill an open position, maybe that’s to follow up with all first time customers today or return voicemails that came in overnight. (Returning calls from potential customers should be at the top of your priority list). Decide on the top three things that will move your business forward today.

This forces you to make a choice. Without circling the top 3, when you look at a list of 25 things you’ll do the things that are easy or that you like to do. So circle your “must-dos” and then do them.

Apply your time and attention to the things you need to do every day to reach your ultimate goal.


This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. My course is a no-holds-barred program to teach you how to get out of the field and what the right way is to add customers and staff quickly. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

How to handle customer complaints

As a business owner, you are committed to providing high-quality service and when customers complain, it’s going to sting a bit. So how do you handle dealing with customer complaints in a way that is productive for you and your business? Shake it off!

To quote one of my favorite movies (You’ve Got Mail!), it’s not personal, it’s business.

It’s not possible to please everybody, so there will be a small handful of customers who will tell you that your team didn’t do a good job. You’ve got to develop a thick skin, because it’s not personal, it’s business. You are not a failure if you get a complaint.

Even if 99.9% of customers are happy with our service, we tend to focus on the 0.01% of people who aren’t happy instead of feeling good about the 99.9% who say we do an amazing job. We focus on the negative when we take things personally.

You have to realize that everything is a numbers game. If you clean more houses, you’re going to get more complaints. You might see 1 complaint for every 10 houses you clean. My advice? Get over it, and move on.

Here’s another way to look at complaints: every piece of negative feedback is a gift, not a failure. You can learn from the feedback and determine what went wrong and what could have been cleaned better. If you find that the customer was just off their rocker and nothing was wrong with the clean, there’s no reason to be upset—that customer is just unreasonable. But if there was a bit of truth in each complaint, take that feedback as a gift and realize that this will help you not make the same mistake in the future.

When you speak with the unhappy client, do not defend your team’s work or make excuses for why you disappointed them. Don’t try to convince them that they are wrong. Take the high road, say “I’m so sorry you were disappointed. Can we come back this afternoon and correct it for you?”

I’m all about eating crow. Apologize, offer to fix it quickly, and swallow your pride. You never know what response you may get.

Most of your customers think you’re awesome. so quit focusing on the negative, and see what you can do to make it right.

Bonus tip: to de-stress, find a song you really like, play it loud, and dance for a few minutes. Literally shake it off. Then move on. Don’t let complaints spoil the joy of your business.

Need more tips on training? Check out my Cleaning Business Fundamentals Course. Being an entrepreneur can be a lonely business, and very few people can guess their way to success in this business—in fact most people don’t. I highly recommend that you join my 16 week Cleaning Business Fundamentals course to get training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Why do most people fail? Or, how to achieve focus

Why do most people fail at starting a business? I know it’s a bit of a negative concept, but it’s true. 95% of startups fail within their first five years. The majority of people who start a business end up failing and not reaching the size of business or income they had hoped to achieve.

The truth is, we’re in business to make money, to build wealth and to gain freedom. When you make money, you get more free time. And if you follow certain principles, you are guaranteed to be more successful.

Success is rarely luck. It’s an intentional mindset and strategy that you take in your life. People are not born successful, but it’s something they have to work toward intentionally. Success is available to everyone, but it’s true that some people have to work harder than others. I’ve had to work really hard to be successful, but it’s available to everyone when you follow certain steps.

What’s one of the most important factors to success? Focus.

Now don’t dismiss me out of hand because that’s something that you already know. You know you need to focus, but I’m asking you to read that again and really take it in. You need to be reminded over and over again about the things that drive success, and focus is profoundly responsible for success. Lack of focus is what causes failure.

You have to be hyper-focused on one thing—being the best in the world at what your core business is. Since your business most likely doesn’t service the entire world, you can narrow that down to being the best and most successful maid service in your community. That means providing the best service and leaving homes looking gorgeous and smelling fabulous. It also means having a business that is highly profitable, scalable, with smooth operations and a high quality of life for you, the business owner. You need to have a better business than everyone else—the kind of job that employees want to work at and a business that functions with a decent amount of time from the business owner.

Once you are successful, that’s when you can add on other services and extend your brand. But don’t shift your focus and dilute your attention to go down rabbit holes of other income opportunities while you are building your core business. If you chase two rabbits, you won’t catch either one of them.

Being focused is the best way to succeed and it will help you accelerate the growth of your business.

Here are some things to think about:

  • Be careful about switching around too much. Some people come to me when running a janitorial business who can’t get it to work so they want to switch to residential, or vice versa. It’s not that one is better than the other, but just pick one and do it really well.
  • Don’t be a serial entrepreneur. I hate this term. It’s usually code for not being able to make one business work so you switch to something else. Stick with one thing and build it. The baggage that is keeping you from succeeding in one business will follow you to the next.
  • Don’t try to be everything. This will dilute your focus and confuse your customer. If you try to be all things to all people, you will be nothing in people’s minds. You won’t stand out. Focus on one thing and be amazing at it and better than everybody else.
  • The thing you focus on doesn’t even have to center around cleaning. If you ask people in my community what stands out to them about my maid service, chances are they’ll mention our charitable commitment and outlook. We’re givers, and we give back to the community. What’s the one thing that summarizes you?
  • Distractions are lethal. Don’t allow them to hijack your day. You should have a weekly plan of how to move your business forward that you focus on without allowing other people’s urgent matters to distract you. Your focus should be on how to make more money and grow your business.
  • Do the important things, not the urgent things. Of course, if it’s both urgent and important, you can drop everything to handle it. Otherwise, let someone else deal with it for you. Spend your time in the most productive way for your business.

 

Got it? Good! The key is focus, focus, focus. With that in mind, here are steps that can help you achieve focus:

  1. Decide what you want to do.
  2. Write it down. Create a goal.
  3. Set a deadline for your goal.
  4. Make a list of everything you have to do to achieve that goal and create an action plan.
  5. Take action! Do something every single day that moves you toward your goal.

A lack of focus will guarantee that your business will not be as big as it could have been.

This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. My course is a no-holds-barred program to teach you how to get out of the field and what the right way is to add customers and staff quickly. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

The Maid Coach Raises $10,000 For Hurricane Harvey Victims

While 60 inches of rain were soaking Houston, Debbie Sardone knew that cleaning businesses in the area were going to need help recovering from the devastation. As a top cleaning business development expert based a few hundred miles away in the Dallas-Fort Worth area, Debbie has spent years helping owners grow their cleaning companies into highly profitable enterprises. She jumped into action and offered her most popular training course, Cleaning Business Fundamentals, at half price and donated 100 percent of the proceeds from the first six programs sold to help Houston-area cleaning businesses. Within 24 hours, she raised $10,000 to go directly to maid services that were affected by the hurricane.

“The money is helping these businesses to clean up their locations, replenish their stock of damaged supplies, make payroll, and keep their business running while they regroup after this tragedy,” said Debbie.

She was thrilled by the response of cleaning business owners across the U.S. and Canada who were eager to take her training course and to donate to those impacted by the hurricane. “They got to transform their own business while helping out another business— a win-win for all,” Debbie said.

In addition to offering her Cleaning Business Fundamentals course, Debbie will also be hosting many cleaning business owners in January 2018 at the Speed Cleaning for the Pros conference. She is passionate about helping other business owners find ways to maximize their revenue, retain superstar employees, attract top paying clients, and grow their companies.

This hurricane relief effort to Houston-based maid services shows how much sympathy she has for companies struggling to recover from the disaster. The Houston maid services helped by her effort were incredibly touched but not surprised by Debbie’s action.

“She has such a big heart and cares about helping companies succeed. That feeling comes through everything Debbie does,” one owner said.  Another business owner who received some of the funds said, “Thank you so very much. You have no clue how much I truly appreciate this.”