Meet the CBF Coaches

Jamie Reader, CBF Coach

Debbie Sardone

Owner and Founder | Empire Builder | Mop-Free Millionaire | The Maid Coach

Learn More about Debbie

Bio

Debbie Sardone turned a job cleaning houses into a multi-million dollar cleaning empire. After building one of the largest maid services in the country, she began speaking professionally and training other residential cleaning businesses how to grow and live their dreams. Through her consulting company, Debbie Sardone Consulting, LLC, and her signature program, Cleaning Business Fundamentals, Debbie provides a comprehensive formula for cleaning business owners to achieve that unique, desired balance of freedom, scale, and profitability. Her community attracts members from around the world. Debbie is also the co-owner of Speed Cleaning which manufactures and distributes its own line of non-toxic cleaning products and high quality cleaning tools and the founder of the nonprofit, Cleaning for a Reason, which has risen to national prominence. Since 2006, Debbie’s Dallas-based cleaning company, Buckets & Bows Maid Service, and a network of 1200 cleaning company partners have provided free house cleanings to over 41,000 men, women, and children battling cancer and donated more than $14M in services. Debbie has been featured on Fox & Friends, Oprah, Reader’s Digest, Ladies Home Journal, Good Housekeeping, Today.com, I Heart Radio and Yahoo! News, as well as in dozens of other national and local media. Debbie can be reached by email at contact@debbiesardone.com.

 

Art Locke Business Coach

Brian Tracy Certified Business Coach | Assessments Expert | Sales Training | Office Manager Training and Certification

Learn More about Art

Bio

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability and implementation, and sales skills. He is a mentor to the CBF Tier 2 and CBF Pro teams.

Art Locke Business Coach

Master Coach Derek

CBF Elite Member | Mop-Free Millionaire | Buying & Selling Expert

Learn More about Derek

Bio

Derek Christian is an active business owner who has bought, turned around, and sold numerous companies of his own and has helped over 30 other cleaning business owners to buy and sell their companies.   His latest enterprises are a Handyman franchise as well as Reliable Cleaning of Fort Collins both of which he acquired with the intention to turn them around and resell them.  Derek is also co-founder and Editor in Chief of the online magazine and website, Cleaning Business Today and an investor in home cleaning companies that operate in St. Louis, Portland, and Atalanta.   Prior to his career as a serial entrepreneur, Derek spent twelve years at P&G working on household cleaning products.

Jeannie Henderson Business Coach

Master Coach Jeannie

CBF Elite Member | Mop Free Millionaire | Start Ups Coach | 1st CBF Coach

Learn More about Jeannie

Bio

Jeannie Henderson is the CEO of Jeannie Cleaning located in Kalamazoo, Michigan. Her entrepreneurial record includes owning and operating over 30 restaurant locations with her husband, Terry, before they purchased a cleaning business in 2015. Jeannie became a Cleaning Business Fundamentals member a year later. She has applied the CBF formula to every aspect of her business. Now with the CBF Model in place, Jeannie’s business is run by her amazing team and has grown to over $1M in annual revenue. CBF helped her build a positive workplace culture and a thriving values-driven business. Jeannie can’t wait to share with you how Cleaning Business Fundamentals took Jeannie Cleaning from being a broken mess to becoming a successful, growing business she absolutely loves.

In 2021, Jeannie was appointed as chair of the ISSA Residential Cleaning Council, which represents the residential cleaning industry through the Association of Residential Cleaning Services International (ARCSI), a Division of ISSA.

Libby Garcia-DeLucien, CBF Coach

Senior Coach Libby

CBF Elite Member | Mop Free Millionaire | Hiring Expert

Learn More about Libby

Bio

Libby is a wife and mother of 3 beautiful children: 22, 12 and 2 years old. Libby comes from a family business, so being an entrepreneur has always come naturally. Libby is the owner of Organize It, soon to be a million dollar cleaning and professional organizing company. She started her professional organizing company in 2014 and saw the need for a dependable residential cleaning service. In 2017 she started Sweeps by Organize It, the cleaning division of her company. After giving birth to her daughter in 2018 Libby quickly realized that she needed help and found Debbie Sardone. Although she has only been in CBF for a short time, Libby has moved her way up to quickly becoming a CBF Pro and is now a CBF coach.

Art Locke Business Coach

Coach Angel

CBF Elite Member | Mop-Free Millionaire

Learn More about Angel

Bio

Angel co-founded Two Gals & A Broom Inc in 1996 with her business partner Lynnette Malone. After many years in business, Two Gals & A Broom found themselves capped at an annual revenue of around $500,000.00, high employee turnover, and no profits.Joining CBF in 2020 was a game changer for their business. They quickly implemented the CBF model and moved through the ranks to CBF Elite. They currently have a consistent run rate of over $1.7 million in annual revenue. Angel is now a CBF Coach, she specializes in Marketing and Branding. She can also help you learn how to navigate working with a partnership in your business. She is working with others to fix their broken businesses by guiding them through the implementation of the CBF model into their own company, so they too, can have the time freedom and profits they have always desired.

Art Locke Business Coach

Coach Beth

CBF Elite Member | Mop-Free Millionaire | Training Specialist

Learn More about Beth

Bio

Beth Eldredge, the founder of Eldredge Cleaning located in Phoenixville, Pennsylvania, has come a long way since starting the business as a sophomore in college in 2004. Today, she runs the business with her husband and has grown it to over $1.5 million in annual revenue. The success of her business can be attributed to her commitment to the principles of Cleaning Business Fundamentals (CBF), which she adopted in 2021. Through CBF, Beth has built an incredible team that values empowerment, growth, and community. Her business has gone from failing to thriving, making her a successful leader in the community. Beth’s journey is a testament to how implementing the CBF formula can transform a business and help one achieve a life beyond their wildest dreams.

Art Locke Business Coach

Coach Eric

CBF Pro Member | Mop-Free Millionaire

Learn More about Eric

Bio

Eric is the CEO of Rise and Shine Cleaning Service located in Portland, Oregon, which he co-founded with his lovely wife, Debbie. He is a father to six wonderful kids ranging in age from 24 to 16. He earned a bachelor’s degree in business management and economics from Portland State University. Prior to launching Rise and Shine in 2014 his background was in leading sales teams. After four years of trial and error in the cleaning industry Eric and Debbie found Cleaning Business Fundamentals and implemented the program immediately. Now with the foundation of the CBF principles in place, Rise and Shine has grown to over $1 million in revenue and is run by a team of remote admins. Eric is excited to share with you how CBF transformed Rise and Shine from chaos to a profitable, smooth running, remote operation that can be managed from anywhere in the world!

Art Locke Business Coach

Coach Juliana

CBF Pro Member | Mop-Free Millionaire | Brazilian Buffalo and CBF in Portuguese Language Coach

Learn More about Juliana

Bio

Juliana is a wife, mother of four beautiful children, and an entrepreneur. With 17 years of experience as the proud owner of Amazing Maids, her passion for her business runs deep, even though it hasn’t always been smooth sailing. The first 13 years of Juliana’s entrepreneurial endeavor were filled with chaos, causing her to miss out on countless precious moments in her personal life. However, in 2019, everything changed when Juliana discovered Debbie and became a part of the CBF. The principles she learned through CBF became her guiding light, leading to remarkable transformations in both her personal and professional life. Since joining CBF, Juliana’s business has experienced consistent growth. More importantly, CBF helped her believe in the possibility of success and provided her with a clear roadmap to achieve it. Now, Juliana is fueled by a passion to share this transformation with other cleaning business owners, empowering them to believe in their own potential.

Art Locke Business Coach

Coach Kathy

CBF Pro Member | Mop-Free Millionaire | Short Term Rentals Expert

Learn More about Kathy

Bio

Kathy Merchant is the founder and CEO of Calico Cleaning in South Haven, Michigan. Kathy comes from a family of entrepreneurs, as her father has owned his own trucking company all of her life and her mother has always owned her own business until several years ago when she sold that business and went to work with Kathy’s dad, helping him daily in the trucking business. Kathy is a wife, mother of 5 and grandma of 5 beautiful grandchildren. She enjoys gardening, spending time in her greenhouse and camping with her husband. Kathy has been cleaning short term rentals most all of her life since the age of 18.

Jamie Reader, CBF Coach

Debbie Sardone

Owner and Founder | Empire Builder | Mop-Free Millionaire | The Maid Coach

Learn More about Debbie

Bio

Debbie Sardone turned a job cleaning houses into a multi-million dollar cleaning empire. After building one of the largest maid services in the country, she began speaking professionally and training other residential cleaning businesses how to grow and live their dreams. Through her consulting company, Debbie Sardone Consulting, LLC, and her signature program, Cleaning Business Fundamentals, Debbie provides a comprehensive formula for cleaning business owners to achieve that unique, desired balance of freedom, scale, and profitability. Her community attracts members from around the world. Debbie is also the co-owner of Speed Cleaning which manufactures and distributes its own line of non-toxic cleaning products and high quality cleaning tools and the founder of the nonprofit, Cleaning for a Reason, which has risen to national prominence. Since 2006, Debbie’s Dallas-based cleaning company, Buckets & Bows Maid Service, and a network of 1200 cleaning company partners have provided free house cleanings to over 41,000 men, women, and children battling cancer and donated more than $14M in services. Debbie has been featured on Fox & Friends, Oprah, Reader’s Digest, Ladies Home Journal, Good Housekeeping, Today.com, I Heart Radio and Yahoo! News, as well as in dozens of other national and local media.

Debbie can be reached by email at contact@debbiesardone.com.

Art Locke Business Coach

Master Coach Art

Brian Tracy Certified Business Coach | Assessments Expert | Sales Training | Office Manager Training 

Learn More about Art

Bio

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability and implementation, and sales skills. He is a mentor to the CBF Tier 2 and CBF Pro teams.

Art Locke Business Coach

Master Coach Derek

CBF Elite Member | Mop-Free Millionaire | Buying & Selling Expert 

Learn More about Derek

Bio

Derek Christian is an active business owner who has bought, turned around, and sold numerous companies of his own and has helped over 30 other cleaning business owners to buy and sell their companies.   His latest enterprises are a Handyman franchise as well as Reliable Cleaning of Fort Collins both of which he acquired with the intention to turn them around and resell them.  Derek is also co-founder and Editor in Chief of the online magazine and website, Cleaning Business Today and an investor in home cleaning companies that operate in St. Louis, Portland, and Atalanta.   Prior to his career as a serial entrepreneur, Derek spent twelve years at P&G working on household cleaning products.

Jeannie Henderson Business Coach

Master Coach Jeannie

CBF Elite Member | Mop Free Millionaire | Start Ups Coach | 1st CBF Coach

Learn More about Jeannie

Bio

Jeannie Henderson is the CEO of Jeannie Cleaning located in Kalamazoo, Michigan. Her entrepreneurial record includes owning and operating over 30 restaurant locations with her husband, Terry, before they purchased a cleaning business in 2015. Jeannie became a Cleaning Business Fundamentals member a year later. She has applied the CBF formula to every aspect of her business. Now with the CBF Model in place, Jeannie’s business is run by her amazing team and has grown to over $1M in annual revenue. CBF helped her build a positive workplace culture and a thriving values-driven business. Jeannie can’t wait to share with you how Cleaning Business Fundamentals took Jeannie Cleaning from being a broken mess to becoming a successful, growing business she absolutely loves.

In 2021, Jeannie was appointed as chair of the ISSA Residential Cleaning Council, which represents the residential cleaning industry through the Association of Residential Cleaning Services International (ARCSI), a Division of ISSA.

Libby Garcia-DeLucien, CBF Coach

Senior Coach Libby

CBF Elite Member | Mop Free Millionaire | Hiring Expert

Learn More about Libby

Bio

Libby is a wife and mother of 3 beautiful children: 22, 12 and 2 years old. Libby comes from a family business, so being an entrepreneur has always come naturally. Libby is the owner of Organize It, soon to be a million dollar cleaning and professional organizing company. She started her professional organizing company in 2014 and saw the need for a dependable residential cleaning service. In 2017 she started Sweeps by Organize It, the cleaning division of her company. After giving birth to her daughter in 2018 Libby quickly realized that she needed help and found Debbie Sardone. Although she has only been in CBF for a short time, Libby has moved her way up to quickly becoming a CBF Pro and is now a CBF coach.

Art Locke Business Coach

Coach Angel

CBF Elite Member | Mop-Free Millionaire

Learn More about Angel

Bio

Angel co-founded Two Gals & A Broom Inc in 1996 with her business partner Lynnette Malone. After many years in business, Two Gals & A Broom found themselves capped at an annual revenue of around $500,000.00, high employee turnover, and no profits.Joining CBF in 2020 was a game changer for their business. They quickly implemented the CBF model and moved through the ranks to CBF Elite. They currently have a consistent run rate of over $1.7 million in annual revenue. Angel is now a CBF Coach, she specializes in Marketing and Branding. She can also help you learn how to navigate working with a partnership in your business. She is working with others to fix their broken businesses by guiding them through the implementation of the CBF model into their own company, so they too, can have the time freedom and profits they have always desired.

Art Locke Business Coach

Coach Beth

CBF Elite Member | Mop-Free Millionaire | Training Specialist

Learn More about Beth

Bio

Beth Eldredge, the founder of Eldredge Cleaning located in Phoenixville, Pennsylvania, has come a long way since starting the business as a sophomore in college in 2004. Today, she runs the business with her husband and has grown it to over $1.5 million in annual revenue. The success of her business can be attributed to her commitment to the principles of Cleaning Business Fundamentals (CBF), which she adopted in 2021. Through CBF, Beth has built an incredible team that values empowerment, growth, and community. Her business has gone from failing to thriving, making her a successful leader in the community. Beth’s journey is a testament to how implementing the CBF formula can transform a business and help one achieve a life beyond their wildest dreams.

Art Locke Business Coach

Coach Eric

CBF Elite Member | Mop-Free Millionaire

Learn More about Eric

Bio

Eric is the CEO of Rise and Shine Cleaning Service located in Portland, Oregon, which he co-founded with his lovely wife, Debbie. He is a father to six wonderful kids ranging in age from 24 to 16. He earned a bachelor’s degree in business management and economics from Portland State University. Prior to launching Rise and Shine in 2014 his background was in leading sales teams. After four years of trial and error in the cleaning industry Eric and Debbie found Cleaning Business Fundamentals and implemented the program immediately. Now with the foundation of the CBF principles in place, Rise and Shine has grown to over $1 million in revenue and is run by a team of remote admins. Eric is excited to share with you how CBF transformed Rise and Shine from chaos to a profitable, smooth running, remote operation that can be managed from anywhere in the world!

Art Locke Business Coach

Coach Juliana

CBF Pro Member | Mop-Free Millionaire | Brazilian Buffalo and CBF in Portuguese Language Coach

Learn More about Juliana

Bio

Juliana is a wife, mother of four beautiful children, and an entrepreneur. With 17 years of experience as the proud owner of Amazing Maids, her passion for her business runs deep, even though it hasn’t always been smooth sailing. The first 13 years of Juliana’s entrepreneurial endeavor were filled with chaos, causing her to miss out on countless precious moments in her personal life. However, in 2019, everything changed when Juliana discovered Debbie and became a part of the CBF. The principles she learned through CBF became her guiding light, leading to remarkable transformations in both her personal and professional life. Since joining CBF, Juliana’s business has experienced consistent growth. More importantly, CBF helped her believe in the possibility of success and provided her with a clear roadmap to achieve it. Now, Juliana is fueled by a passion to share this transformation with other cleaning business owners, empowering them to believe in their own potential.

Art Locke Business Coach

Coach Kathy

CBF Pro Member | Mop-Free Millionaire | Short Term Rentals Expert

Learn More about Kathy

Bio

Kathy Merchant is the founder and CEO of Calico Cleaning in South Haven, Michigan. Kathy comes from a family of entrepreneurs, as her father has owned his own trucking company all of her life and her mother has always owned her own business until several years ago when she sold that business and went to work with Kathy’s dad, helping him daily in the trucking business. Kathy is a wife, mother of 5 and grandma of 5 beautiful grandchildren. She enjoys gardening, spending time in her greenhouse and camping with her husband. Kathy has been cleaning short term rentals most all of her life since the age of 18.

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