Earth Day celebrations will be kicking off next week and it’s a great time to remind your clients about all of the eco-friendly cleaning services your company provides. Earth Day is on April 22 each year and has been celebrated since 1970. Here are a few ideas of how you can promote this day to your customers and attract new clients.

Email your existing clients

You should be sending out regular emails to your clients to keep them up to date on your business. Email is one of the greatest low-cost marketing pieces you can do. Take this opportunity to reach out and let your customers know what type of eco-friendly or green cleaning you provide.

Word of mouth

What’s the greenest, eco-friendliest form of marketing there is? Word of mouth! (Also one of the most effective). In your email to your customers, tell them that word-of-mouth advertising doesn’t harm any trees and ask them to tell their friends about you. (Be sure to thank them for helping you, too.)

Social media

Post an Earth Day mention about your company on NextDoor or in Facebook groups. Make your post personal, telling people about your connection to the environment, and tell them something about yourself and your business.


Happy Earth Day! How are you promoting your eco-friendly, green cleaning on this day? Let me know in the comments.

Debbie Sardone
Debbie Sardone

Known as The Maid Coach, Debbie Sardone is America’s top cleaning business consultant. Debbie helps owners of residential cleaning companies build a 7-figure dream business, with a 6-figure income and the freedom in their lives that they deserve.