Freshly updated for 2019!
We covered the first six cleaning business tips of Christmas last week, and today I’ll go through the last six. You can join my email list so you don’t miss a single tip!
Tip 7: Training Your Residential Cleaning Staff
Training is one of the most important things you can do in your business. I am amazed at how many business owners struggle with training— there so many business owners that literally don’t have a training program, but have a few seasoned employees that they ask to show the new person how to clean. In this video I cover 10 tips that will help you implement a highly effective training program.
Tip 8: Marketing Success And Brand Recognition
Print is not dead! Once you get your business to a certain size, you need to expand your marketing to go beyond social media. You need to make some door hangers, postcards, magazine ads, and direct mail campaigns. This is an absolute must if you want to grow your revenue to a million dollars. In this video I cover my suggestions for how to get the most out of your print marketing.
Tip 9: Cause Marketing Will Help You Grow Your Cleaning Business
Every cleaning business should give back to its local community, and this is a great way to generate more marketing for your company. Cleaning For A Reason is a nonprofit that I started to give away free house cleaning to women who are battling cancer. You service women in your own local community, and your neighborhood press loves to cover a feel-good story like this. Check out this video for tips on using Cause Marketing to your advantage.
Tip 10: How Important Is It To Accept Credit Cards?
I get asked this question all the time: Is it really important that I accept credit cards? My answer? Absolutely. If you plan to grow your cleaning business you need to accept credit cards as a convenience for your customers. Find out my thoughts on credit card fees and how to start accepting credit cards in this video.
Tip 11: Hiring A Full-Time Inspections Manager
Another question I get asked a lot is whether people should hire an inspections manager, a full-time quality assurance manager. Hiring this person is an expensive step. Check out this video on my thoughts about hiring a full-time quality assurance manager who inspects the work of your cleaning teams to make sure they continue to provide high quality service.
Tip 12: Redeeming Maid Service Gift Cards
It’s a great thing to sell gift cards during the holidays, but how do you redeem them without crashing and burning? Check out my tips on how to handle the redemption of the gift card by clearly explaining to the redeemer what the gift card covers. Communication is key here, to make sure everyone’s happy.
Thank you for listening to the 12 Cleaning Business Tips of Christmas! I hope you have a fabulous holiday and enjoy time with friends and family.