I’m a big fan of Simon Sinek and his book, Start with Why. In it, he calls out the ten rules for success. These are a huge help to me, and I want to share them with you as well and show you how to apply them to your cleaning business’s success.
10 things to focus on for success
- Envision success. Some people see what they want to accomplish and others only see the obstacles preventing them from getting what they want. Be the kind of person who can envision exactly what you are going to accomplish.
- Train your mind to be excited instead of nervous. Excitement is an emotion that gives energy and nervousness takes energy away. This is really great advice for when you’re speaking to a group.
- Be patient. Nothing happens overnight. For example, I had a client who was afraid to invest money in her training, but after she took my class, she was so excited. The next day, she wanted to implement everything, all at once. But you must be patient; you can’t implement changes overnight without possibly damaging existing business processes and relationships.
- Take accountability. Realize that sometimes YOU’RE the problem. Why do you keep having so many lazy employees and flaky clients? You might be the reason. Swallow your pride and fix what needs to be addressed in your own behavior.
- Outdo yourself. I love this one. Compete with yourself, not your competition. Focus on you, your business, your marketing strategies, and your presence. Forget the competition. It’s good to know what they’re doing and what they’re charging, but focusing on them too much will hold you back.
- Stack the deck in your favor, and work from a position of strength. I like speaking at places where I am the best speaker in the room about my topic. I want to market my business in places where I know it will resonate with my customers. I want to attract people who are interested in what we are good at.
- Be the last one to speak. I’ve had to work on this my whole professional career—when you’re the boss it’s hard to keep your mouth shut. I’ve gotten better over the years but I’m still working on it. When you let other perspectives weigh in before you share your own thinking, you get a broader range of opinions. Invite your staff to suggest solutions. Wait until they comment and provide feedback before you chime in.
- Be authentic. Be who you are and be real. Let your brand reflect who you are. You’ll attract people who resonate with the real you. If you’re faking it, you’ll attract people who won’t appreciate your business once your identity emerges. Identify your core brand values, figure out what you want to be, and let the right people come to you.
- Find your passion (as long as it works). This is the only suggestion that you should take with a grain of salt. “Find your passion” can be a bunch of baloney. You’ve got to follow what works. You might be passionate about something, but it isn’t helping your business succeed. Sometimes passion alone isn’t enough. What you need is tenacity and hard work along with passion.
- Start with the why. Understand why people buy from you and hire your business. Why do they really like doing business with you? Why do they care about your company? For the maid service that I own, our customers do business with us because we make it as painless, easy, and hassle-free as possible. Our customers are busy and they just want someone to handle it all for them. So we make sure we keep providing that, day-in and day-out.
This is just a sample of the kind of help I can offer in my Cleaning Business Fundamentals course.
Known as The Maid Coach, Debbie Sardone is America’s top cleaning business consultant. Debbie helps owners of residential cleaning companies build a 7-figure dream business, with a 6-figure income and the freedom in their lives that they deserve.