How to fall in love with your business again

I’ve been thinking about how business is like a marriage; it’s a lifelong commitment that some people love and some people hate and feel trapped in. There are some dynamics of loving your business that it’s good to be reminded of that I’d like to cover today.

So how do you fall in love with your business all over again?

  1. Know that it’s a lifelong commitment that you have to work at.
  2. Accept being uncomfortable.
  3. Always keep learning more, either through books or with a mentor.
  4. Stop comparing your business to others.
  5. Celebrate your victories, both large and small.

Lifelong commitment

In most cases, owning your business is a very long commitment, unless you call it quits and pull the plug. You have to remember that it’s a marathon not a sprint, and most people are not going to have instant success.

If you always have one eye on the exit, it is probably not going to work out. This applies to both your business AND your marriage. When the going gets rough, if you have divorce in the back of your mind, you’re probably going to back out, and the same applies to your business. If it’s always an option to quit your business, you probably will. Now, some people are just flat out burned out, with no passion or heart left, and they should throw in the towel. If they’re living in agony and not taking active steps to improve their business, they should walk away. But if you still have the heart to make your business work, you should double down on your commitment to your company.

Just like in a marriage, you have to figure out how to move past issues and make things better. Perfect situations don’t exist in real life. Nothing is ever perfect. But you’ll find a solution if it’s not an option for you to quit. So be fully committed to making your business work. Stop being stuck in limbo where you’re frustrated and can’t make progress but aren’t taking active steps.

Accept being uncomfortable

When we first start our businesses, we’re so excited and everyone tells us “Attagirl!” and how brave we are to start our own company. But after that initial adrenaline wears off, the day-to-day challenges start to wear us down and we start to get afraid. You begin to hate your business when you’re not winning every day after you take it to the next level and hire people to help you and clients are calling to complain instead of praise you. Your mindset shifts and you feel like a failure, and it’s hard to be in love with something you’re failing at.

You need to learn to accept being uncomfortable. If you’re getting comfortable, chances are that a crisis is looming around the corner. It’s nice and easy to coast along, but that’s a dangerous place to be. Accept being uncomfortable. Go ahead and interview people continually so you’re ready when people unexpectedly quit. Spend that extra money on marketing. If you’re comfortable, you’re probably going nowhere.

There’s generally a breakdown before a breakthrough. For example, let’s say you’ve done a bunch of marketing to get more customers in the door, and maybe one of your employees quits right when the new work is streaming in. Maybe you upset a few customers or employees with a new policy or you have to work long hours while tweaking something in the business; these are the uncomfortable things that you will have to do to break through to the next level. Then you’ll work out the kinks and work towards the next level, always moving forward. Eventually you notice that it gets incrementally better. But if you’re not feeling uncomfortable, you’re not pushing your business.

Always keep learning more, either through books or with a mentor.

You should always be learning. Get a mentor, get training, read books. You cannot be stagnant. You can’t keep doing the same things year in and year out and expect a different outcome. You must continually be investing in your own development.

Several people attend my conferences or field trips again and again. When I ask them about it, they say that they learn something new each time. They were in a different place in their business and took something new away because of that change in perspective.

Join us at an amazing 3-day session this March in Dallas!

I am always reading, and I even have a coach. For those years that I didn’t have a coach, shame on me. I missed out on some opportunities by not maximizing my own skills. If we’re not continually learning, we’re not motivated or held accountable or solving problems correctly. You can’t guess your way to the right solution. It’s about inspiration, accountability, and a kick in the pants when you’re having a pity party and just need to take action. Most of us cannot take action by ourselves. We need an accountability partner.

Stop comparing your business to others.

Please stop comparing your business with other businesses. This comparison will undermine your motivation and you’re never going to measure up. I only compare myself to the level of success I want to achieve. If i compared myself to other people I’d be miserable because there’s always someone doing something better than me, publishing a book or running a bigger business. Measure yourself against your goal for what you want to be. You can compare your business to your goals but not to any other businesses. This will keep you from always being disappointed in your results. And don’t worry about what people say about their business because there’s a good chance that they’re exaggerating. Just worry about you.

Celebrate your victories, both large and small.

Take time to celebrate your large and small victories. Too many people only celebrate the big victories but we all need little celebrations to keep us inspired. Take time to appreciate where you are, to celebrate the milestone that you’ve reached instead of always looking toward the next goal.

Treat yourself to something so that you remain motivated and feel like you’re making progress. This is what you work hard for—to buy the things you want and live how you want. If you’re always stretching toward a new goal without stopping to enjoy your achievements, you will just frustrate yourself.

Stop and celebrate your victories. You can’t enjoy your business if all you do is grind it out. Maybe you could give yourself a small raise or go buy something for yourself. You’re not in business just to get to the next level, you’re in business to live how you want. Getting to the next level is simply to fund the things that you want in your life.

I hope these tips will help you to fall in love with your business all over again and to stay in love with your business. Happy Valentine’s Day!

Was this helpful? Please let me know in the comments.

 

This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

How to build a strong success network

How are those New Year’s resolutions looking? If one of yours was to increase the profit from your cleaning business, I’m here to help keep you on track. You’ve got to remember that you have 100% control and responsibility for your success. You direct your own destiny! So it’s time to start realizing your potential and become successful.

Achieving success is not a one time thing. It’s a journey— a day-over-day, week-over-week, month-over-month, and year-over year journey. It’s never-ending! And the most important influence that you have on your trip to success is who you choose to spend time with, who walks beside you on this journey. Depending on who they are, they’ll either speed you up or drag you down. They’ll determine your physical and mental health along the journey depending on what type of snacks and conversation they bring along as either good or bad influences.

With that in mind, take a look at your peers, your mentors, your entire team. It’s time to get rid of the ones who are slowing you down and standing in your way to success. It’s time to replace those weak links with people who have experience and can help you on your way.

One of the best things I can recommend for you is to join other professional cleaning business owners who are looking to accelerate their game, either at our event in March or in our ongoing CBF group. This elite group of achievers will make you expect more from yourself and your business and provide valuable support and advice along the way.

Join us at an amazing 3-day session this March in Dallas!

Does your current support structure match the vision of where you want to be in three years? Do they even know where you’re headed? Are they an engine that will help drive you or an anchor that will drag you down and hold you back? It’s time to make the choice of who you want to rub shoulders with on a daily basis, who you want on your team.

The key to growth, progress, and success is not really about learning anything new, but to be reminded about what we once learned so that we can consistently do that which we know. The team you will join at one of these CBF events will help to remind you, constantly, of what you have learned, and to put those things into practice. Come join us!

Are you ready to get started? An amazing three-day session in Dallas in March will give you the sales, marketing, and branding keys to success. Or you can sign up for my Cleaning Business Fundamentals Course. Let’s do this!

How top achievers get things done

Do you know what separates great achievers from everyone else? It’s not a secret—they simply kept going, day after day. They did the dull and boring work, putting one foot in front of the other, day in and day out to get to where they are today. So when you close your computer and decide that’s it for the day, just know that those top achievers made a dozen more phone calls before they called it quits. People who succeed spend hours planning and preparing for the day or week ahead instead of giving up and playing games on their phone or checking Facebook.

You simply have to outwork your competition.

You’ve got to be smarter and more strategic.

Outworking does not mean to keep doing the same things that you’ve done year in and year out but to spend more time doing them. Outworking means thinking bigger and getting help when you need it. Outworking can mean to end up working smarter and fewer hours if you achieve the proper strategy. I have two events coming up that will help you execute better, faster, and bring your cleaning business more success this year.

Outsource your training

The first one is a one day intensive session in San Diego in February where we’ll focus on how to implement a 5-star employee training program. This is a one day mini clinic with content distilled from the award-winning “Speed Cleaning For The Pros” employee training system. This is a fantastic session if you’re ready to move away from doing the actual cleaning yourself. Or maybe you’re just getting started and need a proven step-by-step plan for cleaning and training your staff. If you struggle to charge what you’re worth because your new staff members are slow and inconsistent when they clean, this program is for you.

Supercharge your sales and marketing

I’m so excited about this three-day event in Dallas in March where we’ll focus on marketing, branding, and sales so that you can build yourself a million dollar business that runs on its own. We’ll spend three days crafting a custom marketing, branding, and sales system for your ideal business and life. You’ll learn how to turn marketing into a system so that your business can thrive and grow even when you’re no longer clocking in every day. The success is in the system. Freedom only comes when every part of your business has been turned into a system that doesn’t require your hands-on approach. Join me for this amazing opportunity to grow your business and achieve freedom.

Can’t make either of these events? Another option for your business is to sign up for my Cleaning Business Fundamentals Course. This 16 week course gives you the best information about training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

My prediction for 2019: Your incredible success

Here’s my prediction for this year: 2019 will be the absolute best year yet for you to multiply the income and earning potential of your cleaning business. There has never before been a more abundant and opportunity-filled environment for anyone with the drive to succeed. It has never been easier and faster, with the biggest financial rewards possible, than this year.

There’s one huge asterisk beside this prediction. 2019 will be about the same as 2018 unless you do something radically different, something that breaks the predictable routine that you’ve done year after year. I’m here to interrupt your pattern, to get you out of your comfort zone and help you to grow your cleaning business. But if you’re stuck and don’t have the energy or will to make a change, then your 2019 will be about average, I’d guess.

It’s time for you to do something different and make a decision to take action. If you ask anyone who has achieved great success in life, there has always been a turning point at which they made a clear decision that from that moment on their life would never be the same. They drew a line in the sand and said “I’m not going back to how things were.”

What you’ve accomplished so far with your cleaning business is only a fraction of what is truly possible. Your true potential is waiting to be tapped and used. You are far more powerful and capable and gifted than your current business results indicate. Now is the time to step up and step into your full capabilities. You need to muster the courage to declare that 2019 is your turning point.

Ok, so now what? Well, you don’t have to do this alone. In fact, I don’t suggest that you try to do it alone. We are going to be in this together. I will help you along the way all year long and act as the guiding force to help you maximize your cleaning business.

Are you ready to get started? I have a few events coming up that are absolutely essential to kicking off this year right. We’ll cover how to train your employees in a one-day session in San Diego next month, and then an amazing three-day session in Dallas in March will give you the sales, marketing, and branding keys to success. Check out my events page for more details.

I look forward to helping you create a freedom-based cleaning business that allows you to focus on what you want to do while your business accelerates with tips from my decades in the business. Make this a resolution you don’t break! And Happy New Year!


Another option for your business is to sign up for my Cleaning Business Fundamentals Course. This 16 week course gives you the best information about training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

 

12 Tips of Christmas – part 2

We covered the first six cleaning business tips of Christmas last week, and today I’ll go through the last six. You can join my email list so you don’t miss a single tip!

Tip 7: Barter Is A Guaranteed Sale

Do you barter for services or products that you need as a business owner? When you trade your services for someone else’s, you save yourself a small fortune. Think of all the things that you could be bartering for. Maid service is something everybody wants, so you’ll never have trouble finding people who will want to barter with you. Check out my bartering suggestions in this quick video.

 

Tip 8: Training Your Residential Cleaning Staff

Training is one of the most important things you can do in your business. I am amazed at how many business owners struggle with training— there so many business owners that literally don’t have a training program, but have a few seasoned employees that they ask to show the new person how to clean. In this video I cover 10 tips that will help you implement a highly effective training program.

 

 

Tip 9: Marketing Success And Brand Recognition

Print is not dead! Once you get your business to a certain size, you need to expand your marketing to go beyond social media. You need to make some door hangers, postcards, magazine ads, and direct mail campaigns. This is an absolute must if you want to grow your revenue to a million dollars. In this video I cover my suggestions for how to get the most out of your print marketing.

 

Tip 10: Cause Marketing Will Help You Grow Your Cleaning Business

Every cleaning business should give back to its local community, and this is a great way to generate more marketing for your company. Cleaning For A Reason is a nonprofit that I started to give away free house cleaning to women who are battling cancer. You service women in your own local community, and your neighborhood press loves to cover a feel-good story like this. Check out this video for tips on using Cause Marketing to your advantage.

 

Tip 11: How Important Is It To Accept Credit Cards?

I get asked this question all the time: Is it really important that I accept credit cards? My answer? Absolutely. If you plan to grow your cleaning business you need to accept credit cards as a convenience for your customers. Find out my thoughts on credit card fees and how to start accepting credit cards in this video.

https://www.youtube.com/watch?v=NC7Sgv4_g9Y

Tip 12: When Should You Hire A Full-Time Inspections Manager?

Another question I get asked a lot is whether people should hire an inspections manager, a full-time quality assurance manager.  Hiring this person is an expensive step. Check out this video on my thoughts about hiring a full-time quality assurance manager who inspects the work of your cleaning teams to make sure they continue to provide high quality service.

 

Thank you for listening to the 12 Cleaning Business Tips of Christmas! I hope you have a fabulous holiday and enjoy time with friends and family.

12 Tips of Christmas – part 1

Christmas is the one of the busiest times of year for cleaning business owners and in the spirit of the season I wanted to share some tips with you. I give you… the 12 Cleaning Business Tips of Christmas! I promise that there is no Partridge in a Pear Tree here, just solid business advice parcelled out in bite-sized video bits. These are the first 6 tips. Check back in a few days for the next batch, or join my email list so you don’t miss a single tip!

Tip 1: How to handle cash tips that employees get at Christmas

How should you handle tipping when one of your staff has a trainee with them during the week when the holiday tip comes in? What if one of your regular technicians is out sick? Should their replacement get the holiday bonus? Check out this video for my thoughts on this tricky subject. (Hint: having a written policy in place will help a lot when situations come up).

Tip 2: How To Sell More Maid Service Gift Cards During The Holidays

Cleaning businesses are notorious for not selling a lot of gift cards during the holidays. In this video I give you a few tips that will help you sell thousands of dollars worth of gift cards. I also have more in-depth training on how to sell maid service gift cards. I know that my methods work, because I sold $12,000 worth of maid service gift cards in a few months just by following these principles!

Tip 3: How To Avoid Being Short-handed During The Holidays

This time of year can be frustrating for cleaning business owners. It’s really “feast or famine” in our industry— one day you have too many customers and not enough workers and then the next day you have too many workers and not enough customers! If you’re like me, you’ve beefed up your marketing during the holidays because more people are looking for cleaning services and I want them to find my company not my competitors. That means work is coming in fast and furious and you want to be sure you have a fully-staffed team to take care of your clients. Check out this video where I give you tips on how to avoid being short-handed, especially during the busy holiday season.

Tip 4: Does Networking Work For Cleaning Businesses?

People ask me this all the time— does networking work? Should you join your local Chamber of Commerce or should I be a part of a local group of small business owners? The quick answer is “Absolutely!” Check out the video to see exactly how to get the most out of networking for your cleaning business in your community.

Tip 5: The Best Time To Raise Your Cleaning Business Prices

In this video, I discuss how to raise your rates at this time of year. That’s right, the last quarter of the year (October, November, December) is actually the best time of year to raise your rates. Click through to see why that is, and what you can do to increase your prices to take advantage of the holiday spike.

 

Tip 6: Conducting In Home Estimates More Effectively

Not everybody does in-home estimates these days, but I’m a firm believer. I want to turn every initial cleaning into a recurring customer, and there is a greater opportunity to raise your conversion rate from the initial cleaning to a recurring booking if you have taken the time to invest in the relationship with that customer. Listen to this video for other reasons why I like to do an in-home estimate and how to do them more effectively and efficiently.

 

How to retain your staff: Be thankful for your hard workers

Thanksgiving is here, and one thing you might have overlooked in your daily gratitude journal is to be thankful for your hard-working staff. Actually, it’s one of the best ways to retain great workers—to let them know that you value them.

You fought hard to get them hired and trained, and the last thing you want is for employees to leave your company after a few months. Staff turnover is one of the biggest problems that cleaning business owners face, and being thankful for them is one of many steps you can take to retaining them.

Here are some other keys to retaining your best employees:

Make sure that your team feels recognized and appreciated. Let them know if you think they’re doing a great job or if a client called in with a compliment. Simply passing along good feedback when you hear from customers can provide a boost to a worker’s day.

Talk to your team. Ask for feedback on what’s working well and what you can do better. Have a
one-on-one discussion at least once a quarter, and fix the things they bring up that aren’t working well. The important thing is to make sure that they know that they are heard and you value their opinion.

You can also pay above minimum wage. When you find an employee that you like, pay them above what your local competitors are paying. Money can’t buy happiness but it definitely can be an effective way to show your appreciation for a worker’s efforts.

Another way to recognize your staff is to give them the tools, time, and training that they need. There is nothing worse than sending them into the field without their having a clear understanding of how to do their job. If you haven’t already implemented a training program, I highly recommend the Speed Cleaning For The Pros program (also available in Spanish). It’s hands down the best training program in the business.

Set clear expectations for them. Happy employees know exactly what is expected of them every day at work. They know what to do and what success looks like. Create a clear path to success with instructions and regular staff development. People tend to live up to the expectations you set.

Emphasize the value of the work they do. Encourage your employees to experience the personal and emotional rewards that come from helping others. People want to feel like they are making a difference in the world. It’s not just cleaning toilets, it’s providing a clean and healthy environment for busy families to come home to. Your team’s work is an essential part of the community, so let them know it’s valued.


I highly recommend that you join my 16 week Cleaning Business Fundamentals course to get training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Sell more gift cards this holiday season

For some reason, cleaning businesses typically do not sell a lot of gift cards during the holidays. This is a huge missed opportunity at a time when most businesses are selling hundreds if not thousands of them. I won’t go into detail on how to sell maid service gift cards here, but I sold $12,000 worth of gift cards one holiday season just by following the principles that I outline in my gift card course. So it is possible.

Most cleaning business owners get nervous because they think a gift card equals a free cleaning which could be anywhere from 3-8 hours depending on the person’s house. You can solve that problem by noting on the gift card that this is for a three hour cleaning, and when the card is redeemed, you can clearly outline what will be taken care of in that three hours and offer the homeowner the opportunity to purchase more time from you if they’d like. You can also work with them to get their list of prioritized areas and tell them that you’ll tackle that list in the three hours that the gift card covers. With that, you make the redemption process easy and hassle-free.

You’re not selling a cleaning, you’re selling a gift.

Another obstacle to overcome is to turn cleaning into a gift. We sell our house cleaning services every day to people who call up and are looking to solve a dirty house problem. But when we’re selling gift cards, the person who is buying the gift card is not buying a cleaning or a service, they are buying a gift for someone. Let’s say a husband wants to buy his wife a really nice Christmas gift of free house cleaning for a year. He’s buying a gift while you’re selling a cleaning. I’m here to help you think through this disconnect and to get you selling a ton more gift cards this holiday season.

Make this gift look visually spectacular!

The number one tip is that you have to make this gift look visually spectacular. A year’s worth of free cleaning, let’s say, is $1200. You cannot let this hypothetical husband leave your office holding a computer printout for a year’s worth of house cleaning and expect the wife to be dazzled. However, if this printout or actual gift card comes tucked inside an elegant gift basket, you’re well on your way to making that gift a jaw-dropper. So put together a gorgeous, holiday-themed gift basket and fill it with some other items, like a bottle of wine, some wine glasses, some fancy chocolates. We use a really pretty wicker basket and add a few Christmas ornaments inside, then tie it up with a red bow and some holly or greenery to give it that extra Christmas sparkle.

If you’re concerned about including the wine, you can check with your local alcohol bureau to make sure you’re allowed to include wine in the gift basket as long as you haven’t charged directly for it. If that’s not allowed, you could always purchase a gift certificate from a local wine boutique and put that inside, to say that your gift baskets come with a bottle of wine from a local vendor. This wine boutique could also be someone you’ve done a barter with, like you clean their store and get a number of these gift certificates in exchange.

Another idea is including a gift card in the basket for a therapeutic massage—another potential spot for you to barter your services in exchange for receiving gift cards that you can include in your own holiday gift basket. Restaurant certificates are another good idea (and yet another potential barter partner).

The goal here is to make a very elegant gift that someone will feel special receiving. You can have several of these baskets made up ahead of time to save yourself time and money. Then you can tuck your own gift card into the basket depending on the amount of money someone wants to spend with you.

We use the gift baskets as a bonus to entice people to spend more. I don’t mind giving away those free massages or wine or chocolates when I know I’ve sold $1200 worth of house services to this person. Bartering for those extra bonus items makes it even cheaper for you, and then you build it into the price of the package you’re selling them by saying that you’re throwing in over $100 of free bonuses into the gift basket when they buy a year’s supply of maid services, or a $1200 basket worth $1300.

The bottom line is that you’re not selling a cleaning, you’re selling a gift. So you need it to look and feel like a gift and it needs to be something tangible they can hold in their hands. There is nothing elegant, romantic, or special about that husband printing off the gift certificate that you emailed him and him giving that to his wife on Christmas morning. It doesn’t feel special. But this gorgeous gift basket that you’re building is a different story.

The actual construction of the gift baskets is easy. Get yourself some wicker baskets, a roll of cellophane, some pipe cleaner, red bows, bits of greenery. You can make them up ahead of time and close the top of the cellophane with a pipe cleaner so you can just twist it and tie the bow on later, then you can reach in and adjust the gift card amounts based on what they buy. Perhaps someone doesn’t want to buy $1200 worth of maid service but rather 4 hours of cleaning once a month for 12 months. You can do the math and adjust your gift card amount based on what you’d charge for that job.

Once you’ve got your gift baskets in place, take some photos of your beautiful creations and spread the word. Mention it in all your emails, have your staff leave flyers with your clients, put something out on Facebook about it once or twice a week, hit up your NextDoor threads with information on your gift baskets.

Make sure that the gift looks elegant and high-value, and you are on your way to breaking that pesky habit cleaning business owners have of not selling enough gift cards in the holidays.


I highly recommend that you join my 16 week Cleaning Business Fundamentals course to get training, strategy, and weekly answers to your burning questions. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Marketing for the holiday season on a budget

It’s crunch time for holiday planning—are you ready? If you have been heads down on your business, it might surprise you to look at the calendar pages flying off the wall as we approach the last months of the year. If you haven’t put aside a certain amount of money to promote your business during this busy season, I’m here to help with some low-cost and no-cost marketing ideas.

How do you get the most out of your marketing dollar?

Marketing does not have to be expensive—you can start small. Below are some tips around how to get the most out of a tiny marketing budget, and still manage to grow your business.

Be responsive – answer inbound leads immediately

You can’t just spend money on advertising and then not answer your phone when customers ring. You need to be sure you’re responsive to your marketing—answer immediately. It’s not going to work if you don’t call prospects back for days or if they can’t ever reach you. With a quick response, you should be able to snag those jobs that your marketing drives to you.

Start small and invest your profits back into marketing

If all you have is $300, then start there. Let’s say that this $300 produces a customer. You should take the profit you get from that new customer and put it directly back into marketing. Keep putting the profit you make each month back into marketing and see how quickly marketing pays for itself.

Be strategic and analyze the effectiveness of each marketing source

You have to be strategic. Well-placed marketing is worth the investment because there’s a return. When you spend $1000 and get 3 or 4 customers who will use you for a year or longer, it pays for itself. You have to analyze each marketing source you spend money with— is it a weak source, driving low-value customers or none at all? Then cut that source and replace it with a proven source.

No money? Invest time instead

If you really can’t afford to spend money on marketing you can spend time instead. Sometimes you have more time than money… and sometimes you have neither but you find a way! Go door to door with flyers, spend time networking with local business groups, be active in your local Facebook and Nextdoor groups.

Other low cost or free marketing ideas

  • Email marketing is very cheap. It’s not free, but it’s inexpensive. Build your list and communicate to your subscribers with relevant information and offers.
  • Go to networking events and attend local events in your community, like local trade shows or festivals. Recently I had an employee attend a women’s networking event— we had our table and signage, which probably cost me $100—and had hundreds of people to come by and engage with my employee.
  • Build up your Facebook page and presence, and participate in Facebook groups by making recommendations for local restaurants and dialoguing with people on Facebook. It costs you nothing. When the time is right, talk about your service and get the word out organically through conversations you’re having in these groups.
  • Incentivize a friend to drum up business— give them $20 for each client they send you.
  • Partner affiliate relationships don’t cost you anything but a business card. Leave business cards at local nail salons and restaurants and tell them that for every client they refer, you’ll give the client a $50 gift card for nail treatment or dining out. The partner businesses will be thrilled to promote you because that means money back to them.

 


This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.

Do well by doing good

It’s October, which means Breast Cancer Awareness month is in full swing. If you’re a member of my non-profit that donates free house cleanings to women battling cancer (Cleaning for a Reason) be sure you take advantage of all the good work that you’re doing by letting your community know!

Media outlets are hungry for feel good stories, so now is a great time to reach out and let them know that you’re doing work that benefits the community. If they want to interview you, don’t be nervous! I have a ton of great tips on how to handle your first (and second, and third…) interview. It gets easier over time as you nail your talking points and especially if you keep practicing.

If you don’t want to join Cleaning for a Reason, find something in your local community that sparks your passion and that you feel good about doing. Maybe it’s volunteering to do quarterly cleanings at your local pet rescue shelter, or cleaning your church’s community center. Whatever cause that you choose, be sure it’s something that you feel rewarded by, even without receiving any monetary gain. Your personal connection to the cause will help you come across in the media as an authentic, caring business owner.

Once you select your pet project, don’t just quietly volunteer—tell the world about how you’re helping! Where can you shout from the rooftops?

  • Social media is free. Your local Facebook group, Nextdoor, Twitter, and LinkedIn are all great places to mention the good work you are doing.
  • Send emails to your clients. Take a picture of your staff in front of your sign or branded cars and announce that you are giving back to the community.
  • Ask your clients to help spread the word to their friends and colleagues. You can even ask them what their special cause is, to get ideas about other good work you can do and engage them in the conversation.
  • Tell your local newspaper, television, or radio station. Are you already buying advertising in these outlets? If so, they are much more likely to take your call!

Now that you’ve told people, you must continually remind them that you’re giving back to the community. Don’t just tell people one time and assume the message is out there. Set yourself up with a schedule to post once a week or every couple of weeks on your social media channels. When you post, provide a story or a detail about someone you helped.

This organic exposure drives awareness for your cleaning company. You’ll create the buzz and exposure you are looking for if you consistently remind people about the work you do for the community.

 


This is just a sample of the kind of help I can offer in my 16 week Cleaning Business Fundamentals course. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.