No doubt about it, 2020 has been one for the books, a year we will never forget. The second quarter was rough for most cleaning businesses (not to mention everyone else!), but here in July things seem to be moving back in the right direction. These last six months of the year present an incredible opportunity to make 2020 the best year ever for your business.
Thankfully, cleaning businesses have been deemed essentially in nearly every market throughout the U.S. from day one of the pandemic. Being able to remain open is certainly a critical first step. There are many industries that have not been nearly so fortunate. Additionally, the pandemic – just like most other crises that cause an economic downturn – has forced smaller and less stable businesses to simply shutter their doors. For an established cleaning business, there is a silver lining. When your weaker competitors close down for good, their customers are left still want cleaning services. Where will they turn? Leverage the opportunity with improved or increased marketing. Review and, where possible, improve your sales, recruiting and training processes so you can make the most of your chance to increase your market share.
With this economic downturn, we’ve also seen unemployment rates sky-rocket to the highest levels in years. Now is a great time to really put some time into recruiting and building the best team possible.
Is It Possible to Make 2020 the Best Year Ever for Your Cleaning Business?
Yes, yes and yes. And it really comes down to THREE KEY THINGS according to Debbie Sardone, America’s Top Cleaning Business Consultant (with a huge thank you to the late Jim Rohn for inspiration).
1. Get Serious
Make a commitment toward success. Debbie says, “I can’t tell you how many people I’ve talked to over the years have one eye on the exit door and one eye on success.” If you are not fully committed to your goals, then you will always find an excuse to give up, quit trying and you will walk away. Debbie says, “The truth is there is no ‘easy button’. But there is a ‘predictable button’. There is a predictable path to success. Just not an easy path to success.” Building a successful cleaning business takes focus, dedication, time and a predictable plan.
2. Get Smart
And it’s not about having an M.B.A. Start by creating a culture of discipline. For yourself and your organization. Debbie recommends two of her favorite books that will give insight and inspiration on the best ways to create a culture of discipline: 1.) “The Compound Effect” by Darren Hardy and 2.) “The Slight Edge by Jeff Olson. Consult with your peers to learn from their mistakes AND their successes. Hire a cleaning business coach with the experience and ability to teach you how to set goals and how to reach them using tangible methodologies.
As Debbie says, “Invest in your mind.” Be receptive to learning new things for use your business. AND make sure the lessons stick. Be disciplined and never skip an opportunity to get smarter. But don’t just listen to the advice or pay for a class or hire a consultant. It’s time to…
3. Get Going
It’s time to stop only consuming information. Take action based upon what you’ve learned. Build a business built to last and actually create the life you really want. Seeking motivation is a great starting point, but most sources of it can be fleeting. “The best motivation comes for your previous success. That’s what fuels your motivation long term,” says Debbie Sardone. Set both long and short-term goals and let your achievements drive you toward your next, more loftier goals. And consistently take actions that allow you to reach each and every goal.
Is it really that simple?
It is simple, but certainly not easy. But if you get serious, get smart and get going you CAN make 2020 the best year ever for your cleaning business. If you still feel overwhelmed, now is a great time to learn more about Cleaning Business Fundamentals, the cleaning business consulting program trusted by leading cleaning business owners worldwide.
This article is based upon Debbie Sardone’s Facebook Live event on Cleaning Business Profits, a Facebook Group for cleaning professionals. Apply to join today!
Comments from the Facebook Live event:
Hannah Dew says, “2020 has already been my best year Thank you CBF.”
Kayla McBride says, “YES! I signed up in March [for CBF] and already made my investment back!”
Jeannie Henderson says, “CBF helped me create the business that I love and it’s built to last! Thank you!!”
Kelly Klein says, “I started in January and I am already able to pay off my investment! Absolutely a life changer!”
Known as The Maid Coach, Debbie Sardone is America’s top cleaning business consultant. Debbie helps owners of residential cleaning companies build a 7-figure dream business, with a 6-figure income and the freedom in their lives that they deserve.