Are you hoping to grow your cleaning business and find new clients? No matter what type of cleaning services you offer, you have to attract new clients and retain current ones.
Growing a cleaning business requires a combination of traditional and digital marketing strategies. Finding new clients takes time and effort, but you don’t have to spend a fortune to get results that allow your business to grow.
Here are some key strategies you can use to make your cleaning business a success.
Market Your Business
Whether you’re just starting out or have been running your business for years, a digital presence is critical for attracting new clients. First, you have to understand who you want to reach and what these potential customers are looking for.
Consider the best avenues for reaching your target audience. This can range from a company website to social media to email marketing and more.
Cleaning businesses have a certain clientele. This may include homeowners, busy families, companies, and others.
Social media is a must for a modern cleaning business. It’s an excellent way to appeal to and communicate with new clients.
Creating a Facebook or Instagram page offers an avenue for affordable ads to cater to these potential customers. Most social media platforms have a direct message feature. This provides a way to reach out to your followers and respond to their questions or concerns.
Focus on your main selling points. The more specific, clear, and creative your message is, the better. Put testimonials on your website and hand out business cards whenever an opportunity arises.
Don’t underestimate the value of asking for referrals. This is a great way to get cleaning clients.
If you’ve done a good job for a client and they are pleased, don’t miss the opportunity to ask for a referral. Ask your family, friends, and loyal clients.
The best referral is someone who has used your service and is happy to tell others about it. You can use referrals to create testimonials for your business website and social media.
The more positive reviews visitors see, the more likely they are to look into your services.
Offer an Incentive
Customers looking for cleaning services have many options these days. Many will not try a new service if they have to spend a lot of time or money dealing with a new service.
Offer clients an incentive such as a discount or coupon now and then. Offer a first-time service discount. The customer will appreciate saving money and view your company in a favorable light. These offers get customers’ attention and help you establish brand recognition.
Network With Other Businesses
Networking with similar businesses in home service industries can be quite profitable and get your business name out to the public. Choose businesses that aren’t direct competitors.
For example, if you operate a residential cleaning service, try networking with carpet cleaners in the area. Have others recommend your services and you, in turn, recommend them.
Make an effort to be part of the community. Attend local events to make business connections in your area. Consider offering your services to a charitable or nonprofit organization, such as Cleaning For A Reason, free of charge.
This allows you to give back to your community while creating some positive publicity for your cleaning business.
Your existing customers are the backbone of your business. Do everything you can to forge a strong relationship with them.
Your customers need to know you care about them and are committed to providing the cleaning services they need. When your work is excellent, your customers will take note.
They are your best brand ambassadors and will spread the word about your business. Try to be as genuine and honest with your customers as possible.
Listen to them. Offer small tokens of appreciation to build brand loyalty.
Remember them on their birthdays, holidays, or other special occasions. Offer regular incentives to keep them coming back.
Choose a Niche
Being a jack of all trades may seem like a good idea, but it’s an impossible task for most small business owners. Specializing in a particular area can help you secure a niche in the market that sets you apart from your competitors.
Think about what you do best. Think about the cleaning needs in your area. Is there a greater demand for commercial or residential cleaning? Are you offering both residential cleaning and carpet cleaning, but not really specializing in either?
Think about what you can afford to do and what types of equipment and products you have access to. Putting all your time and energy into one market is more efficient than trying to spread yourself too thin.
As you build your business, stay focused and choose jobs that align with your business goals.
The Best Ways of Finding New Clients
Growing a cleaning business requires finding new clients and catering to existing ones. The goal is to attract new business while building lasting relationships with your loyal customers.
New customers don’t just appear on your doorstep. You have to take active measures to attract and retain them.
Luckily, there are a variety of strategies you can use to grow your business for a prosperous future. Growing a cleaning company takes time. But with the right strategies in place, you can take your cleaning company to the next level.
If you’re looking for inspiration, we can help. Contact us today to learn more.
Known as The Maid Coach, Debbie Sardone is America’s top cleaning business consultant. Debbie helps owners of residential cleaning companies build a 7-figure dream business, with a 6-figure income and the freedom in their lives that they deserve.