Does this sound familiar? You’ve always wanted to be your own boss and run your own house cleaning business. So, you get up the courage to do it! But, business is not as clean and green as you imagined. While you do have customers, you know you can get more…you know you need more to survive. If you feel like you’re alone, don’t. Many people have been right where you are and needed to grow their residential house cleaning business. They just didn’t know where to start. Here are some tips to get you on your way:
Tips to Grow Your Residential House Cleaning Business
Take Advantage of Free Advertising
Free advertising can be your best friend when growing your residential house cleaning business. Set up a Facebook and Instagram account and advertise there. You can tell people about your business and even snap some before and after shots of your work. Seeing is believing. If they see the great work you do, they’ll believe that you can do the same for them. This can lead to new clients.
Don’t forget; social media is a powerful tool. Ask friends and family to share information about your house cleaning business. This will hopefully lead to a chain of people getting the word out about your business…and it’s all free!
Offer Incentives
People love a good bargain. Offer them incentives to try your house cleaning business. Give them a percentage off of their services if they’re first-time customers. You can also offer an incentive to current customers if they attract new customers for you. You can give them a percentage off of services as well.
Incentives are a good way to drive people to your business. Once you show them what you can do, you can hopefully hang on to them for the duration.
Ask for References
If you have clients who are extremely satisfied with your work, ask them for references. People love to hear from other people about their experiences. When the news is in your favor, it’s even better!
You can also ask satisfied customers to leave you positive online reviews. Let’s face it. Everyone goes online to check reviews before they use a service. The more 5-star reviews you have, the better the chance that they’ll choose you over the competition.
Hire Good Employees
Whether you have one person working for you or a dozen, you want them to all be good at what they do and be able to pass a background check. Think about it. Whoever you hire to work for your cleaning business is going to be spending time in people’s homes, most likely when they’re not there. Your customers want to feel safe about who is going to be inside their home.
You want to make sure you are hiring people that can be trusted and won’t ruin your reputation. You should do background checks, ask questions, and check references. If something seems off, trust your gut and find someone else to hire. It’s not worth taking the risk of hiring someone you’re not 100% confident in. One wrong employee can have a dramatic effect on your business.
Have Competitive Pricing
One reason why your residential home cleaning business may not be thriving could have something to do with your prices. If your prices are higher than the competition, you may have trouble getting customers, no matter how good you are.
Research the competition in your area to determine your rates. You want to find a common ground to set rates that aren’t too low (because you’re in business to make money), but not too high because you’re new and you need to attract customers.
You want to be sure that you’re offering the same services for around the same amount. If you are providing more and charging more, be sure to make that clear. Be very specific about what your rates cover.
Have enough equipment
If you want to get more customers, you have to make sure you have the people and equipment to make it happen. Each of your staff should have their own set of basic equipment. This way you can do multiple jobs at once. If you don’t have enough equipment, your employees will have to share. This means your customers will have to wait to get their homes clean when they want them. If you make them wait too long, they’ll find someone else who can get the job done more efficiently.
This is especially true if you’re looking to put your clients on a regular schedule. The ultimate goal is to avoid “one-hit wonder” clients. You want a steady client base who have committed to a regular schedule. You can’t do this if you don’t have enough equipment to make it happen.
Do You Want to Know More About Growing Your Residential House Cleaning Business?
If you want to know more about growing your residential house cleaning business, Debbie Sardone, the Maid Coach, is the perfect person to help. Debbie offers a variety of programs to help people just like you.
Debbie has all the information you need because she’s been right where you are. She started her business from the ground up, out of the trunk of her car. Today it is one of the largest maid services in the country. Debbie can give you step-by-step instructions on how to give your residential house cleaning business the boost it needs.
