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The Owner Mindset
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Shedding your limiting
beliefs
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Facing your success barriers
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The death of perfection
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Build it from the top down
What Got You Here Won’t
Get You There
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How to get to the next level
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Scaling your business,
duplicating success
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Creating a business model
that works
Core Competencies
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Defining your target audience
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Creating your brand
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Developing your USP
Technician To Owner
Transition
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Understanding the E-myth
Principle
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Avoiding burn out
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Setting goals, building
dreams
Choosing The Right
Model For You
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Solo cleaners vs. team
cleaning
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Vehicle purchase or staff
owned transportation
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Supplies & Equipment –
managing expenses
Finding The Right Staff
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Where to find the best staff
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What to look for, what you
must avoid
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Growing your business one
tech at a time
Hiring
& Training The Best Staff
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How to pay your staff
(percentage vs. hourly)
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Compensation that Motivates
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How to prevent runaway
employee turnover
Keeping
& Motivating The Best Staff
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Build your business with a
winning staff
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Screening & Training Systems
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Understanding & working “the
numbers”
Training
For Speed & Quality
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Speeding up your staff while
keeping Clients Happy
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Systematizing your training
program
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Maintaining quality long term
Grow
Strong Then Big
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Tracking & Measuring
Everything!
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Understanding the numbers
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Commitment to profits –
keeping more of what you make
Exponential Growth
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What it takes to grow your
residential cleaning business
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How to maintain controls as
you grow
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Avoiding the pitfalls! How
to watch out for “business killers”
Defining Your Marketing
Strategy
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What it takes to grow & reach
your goals
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It’s a numbers game –
understanding the numbers
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Lead generation & customer
acquisition cost
Marketing Your
Residential Cleaning Business
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Marketing Vs. Advertising
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How to fill up the schedules
of your newest staff fast!
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What works, what doesn’t –
Stop wasting money on the wrong marketing
The Ultimate Marketing
Plan
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Traditional marketing – fast
track growth
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Free & Cheap Marketing that
works!
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Technology and marketing –
Stand out
Systems & Processes
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Duplicating what works
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Freedom & quality of life
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Admin staffing done right
What We Do, How We Do
It
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Defining and communicating
your service standard
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Creating Legendary Service
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Delivering A+ Service With C-
Staff |
