Case study: How I got Sandra to stop cleaning and start focusing on her cleaning business

A few weeks ago I posted about trying to get cleaning business owners to move away from doing the actual cleaning and to focus on growing their business. It must have struck a chord, because I immediately heard from Sandra C. As soon as we got on the phone, I could hear the panic in her voice. “I’m never going to be able to get out of the field!” she hollered.

We identified the major issue that she was facing—despite offering an above-minimum wage and fun company add-ons like free lunches once a week, she was having zero luck on finding employees. This is one of the hardest pieces to tackle as a business owner, especially in a market where jobs are plentiful.

During our hour consultation session, I reviewed her employee benefit package and suggested some areas where upgrades could be made economically. I also looked at the help wanted ads she had been running and provided some edits. We brainstormed some other ways that she could attract employees, and she left the call with a clear list of to-do’s.

Yesterday I got an email from her that I wanted to share here:

Thank you, Debbie!! Today I hired two women who look like they will be superstars. I know it’s too early to celebrate completely, but I wanted to let you know that taking the time to tap into your brain was the best thing I could have done. And you left me with words of wisdom that kept echoing in my head until I had to listen to them. You told me that every minute I spent cleaning instead of recruiting would add on to the length of time that I’ll actually be out in the field. For some reason, this really stuck with me, so I ended up spending an entire morning focused on this and it has already netted out results. Thank you again.

If you’re ready to take your business to the next level, I can help you pinpoint your exact next steps. I have a 16 week Cleaning Business Fundamentals course that was designed specifically for getting you out of the field. My course is a no-holds-barred program to teach you how to get out of the field and what the right way is to add customers and staff quickly. For a free 30 minute consultation to discuss whether my course is a good fit for you, simply fill out my owner’s survey and I’ll be in touch to set up a time to talk.